• Footfall that Creates
    On-line Traffic Makes a Winning Business Model

    The London China Group get products in front of thousands of prospects who are self conditioned to buy

  • Welcome to our marketplace - 13 Million + People -

    That’s the number of people that visited shows throughout the UK in 2017 – now that’s opportunity

  • L.C.Group Exhibit at over 100 Shows in 2017 - Access to Over 3 Million + Live Prospects

    Have a product that you want to take to market to build a brand whilst making profit? – WE CAN DO THAT!

    Contact UsLearn More

Welcome to the London China Company Group

The London China Company has been established for over 30 years, where we originally demonstrated china and glass items made in the UK at markets and events – hence the name, ‘London China’.

When the UK pottery industry closed down, the business then expanded its range of merchandise and moved into presenting other kitchen related gadgets and household products.

We now import our own products from all over the world and sell directly through our specialist on-line shopping sites, mail order and TV shopping channels, as well as predominantly directly to the public at over 100 major live retail shows and exhibitions each year, including County and specialist events including the BBC Good Food Shows, the Ideal Home Shows, Grand Design and now through Costco Road Shows.

In addition, we partner with manufacturers from all over the world to market and sell their products across Europe, and some Globally. The London China Company are proud to be the UK’s representative of Berghoff Worldwide’s premier Eurocast range of non-stick cookware, which is exclusive to our company to distribute worldwide.  In addition, we are also proud to represent Steba Germany, Braun Germany and E&M Active.

Sales & Marketing Capabilities


Direct Sales

Warehouse Services

Product Launches

TV Shopping Channels

Develop ECommerce Sites

Manage Digital Marketing

Product Branding

Routes to Market

In-Store Demonstartions

Sales Consultancy

Demonstration Training

Market Research

Specialist Wholesaler

Product Development

Live TV Demonstrations

Manage Logistics

Stand Design & Build

Demonstrator Recruitment

Product Procument

Market Partners

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