About us
The London China Company is a family run business that has been established for over 40 years. Originally, we demonstrated china and glass items made in the UK at events. When the UK pottery industry closed down, we then expanded our merchandise and moved into presenting other kitchen gadgets and household products.
We now import our own products from all over the world and sell directly to the public through ecommerce platforms, TV shopping channels, retail stores and at over 100 live face-to-face consumer exhibitions every year. These events include everything from large agricultural and county shows to specialist exhibitions such as the International Boat Show; Caravan, Camping & Motorhome Show as well as BBC Good Food Show, Ideal Home Show and Grand Designs Live.
In 2004 the business diversified and we started to represent other companies from overseas, selling their products and promoting their brands directly to the UK public at exhibitions and on TV. In 2006 ‘L.C.C. Show & T.V. Promotions’ was formed to encompass more of what we are about.
We have very close links with some of the UK’s most watched TV shopping channels and as such, have the means to not only put our products in front of millions of consumers at face-to-face sales events across the UK but feature regurlarly on ITV shopping via ShopOn TV. This has proven to be a fantastic platform to generate sales but is also key for brand awareness as we are usually given a 3-hour slot on one of the most watched channels on UK TV – ITV1 (Sky channel 103).
In the UK we now promote many other companies’ products including BergHOFF Worldwide (Belgium), Arnica (Turkey), Genius Products (Germany), World of Home Solutions (UK), DeLonghi Group (encompassing Braun, Kenwood & DeLonghi products) and E&M Active as well as many of our own brands and products that form our portfolio.
Most of the items that we sell are demonstration products and we boast a first class team of demonstrators that can promote any kind of product from gardening to household, DIY to luxury goods. We also offer a service of producing demonstrations for other companies and products for TV or infomercials, where we can also supply a demonstrator.
In 2016 we formed what has now become a very close relationship with Costco Wholesale UK. We are extremely proud of the relationship that we have built over the past decade or so with one of the world’s largest retailers. We supply Costco warehouses with products that are available to purchase directly from their stores as well as from their website. We are most proud of the roadshow programme that we deliver within their 30 or so UK stores with several of our brands having been selected by their buying team. These roadshow events not only provide us with excellent sales opportunities all year round but also give a desired level of credibility to the products that are sold under the Costco umbrella which again helps to promote brand awareness.
We are always looking for new and exciting products – and new challenges always excite us!